Actions speak loud and clear and are to be read .Words are always misguiding and used to capture people emotionally most of the times by wrong people.
Words can be fabricated. Actions can rarely be.
Further, showing consistency in fabricating actions takes a lot of toil over oneself. So people resort to words to impress and influence others.
Be impressed with consistent actions of people. Actions which are for your good, helpful and supportive. Never get carried away with words. Words like looks, may be deceptive.